FOREGROUND PLACEMENT

• Products are prominently featured in the frame, like a character drinking a Starbucks coffee with the logo clearly visible.

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BACKGROUND PLACEMENT

• Products appear subtly in the scene, like a branded wall poster or a cereal box on a table.

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VERBAL PLACEMENT

• Characters mention a brand or product in dialogue. It can be casual or integral to the plot.

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USAGE PLACEMENT

• Characters actively use a product, like a Ford Explorer in Jurassic Park or Tony Stark's Audi R8.

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PLOT PRODUCT PLACEMENT

• When a product is integrated into the storyline, usually with products essential to the storyline, such as a specific type of headphones or a brand of beer.